http://boxcutters.disqus.com/An Australian Podcast all about TelevisionenMon, 27 Apr 2009 23:34:23 -0000http://boxcutters.net/blog/2009/04/27/freeview-launches-new-campaign-more-for-free-but-at-what-cost/#comment-8764246<p>The ad will fool most people, sadly.</p><p>Simply put: the networks' customers (the advertisers) are set to directly benefit, and their consumers (the viewers who think they're customers) are just being herded into barns. That's it.</p><p>In making up the number of channels forthcoming and omitting vital facts, e.g. Freeview-branded recorders will restrict ad-skipping, they're fooling the ignorant masses into buying their official Freeview crippleware. By the time the punters realise they've been had, they've already spent their money and it's too late to do anything about it. (The ad, then, is extremely well-targeted because chucking together a load of 60-year-old IMT clips and 'reality' winners appeals to the sentimentality of exactly the kind of person who's easily fooled by this sort of thing.)</p><p>Meanwhile, the advertisers are happily sedated, safe in the knowledge that increasing numbers of victims I mean people are basically forced to sit through their shrill shouty nonsense about end-of-model run-outs and dirt cheap books and yoghurt. The networks are happy, the public is disillusioned but continues to watch, life proceeds as normal until IPTV appears and confuses everybody all over again.</p><p>Oh, and as if everything else about Freeview isn't bad enough, 'for free' is just about the most egregious abuse of English I have ever seen in a slogan.</p>VzzzbxMon, 27 Apr 2009 23:34:23 -0000http://boxcutters.net/blog/2009/04/27/freeview-launches-new-campaign-more-for-free-but-at-what-cost/#comment-8721220<p>SMH and the Green Guide ran an <a href="http://www.smh.com.au/news/digital-life/home-entertainment/articles/freeview-in-a-fog/2009/04/08/1238869977974.html?page=fullpage#contentSwap2" rel="nofollow noopener" target="_blank" title="http://www.smh.com.au/news/digital-life/home-entertainment/articles/freeview-in-a-fog/2009/04/08/1238869977974.html?page=fullpage#contentSwap2">article on Freeview</a> in April:</p><p></p><blockquote><br>Many devices carrying the Freeview logo will not be compatible with upcoming Freeview services [...] Such features may be launched by the end of the year, but manufacturers will not be required to indicate whether their Freeview-branded equipment is compatible with these [...] at least four will sell devices that do not support the new features. Several others remain unsure that their devices will be compatible.<br></blockquote>Peter WilsonMon, 27 Apr 2009 03:23:31 -0000http://boxcutters.net/blog/2009/04/27/freeview-launches-new-campaign-more-for-free-but-at-what-cost/#comment-8718853<p>"switch" to freeview? What an odd choice of term. Still, if I get the Moon Landing/Mr Squiggle Channel it'll be worth it... (that's ABC Moon).</p>John RichardsMon, 27 Apr 2009 00:08:12 -0000http://boxcutters.net/blog/2009/04/27/freeview-launches-new-campaign-more-for-free-but-at-what-cost/#comment-8718821<p>Fantastic, keep them coming. Does anybody think Freeview is fooling anyone?<br></p>JoshMon, 27 Apr 2009 00:06:05 -0000http://boxcutters.net/blog/2009/04/27/freeview-launches-new-campaign-more-for-free-but-at-what-cost/#comment-8718433<p>It's more like a lament for the old days of TV that was, you know, interesting.</p>DaveAASun, 26 Apr 2009 23:39:17 -0000http://boxcutters.net/blog/2009/04/27/freeview-launches-new-campaign-more-for-free-but-at-what-cost/#comment-8716503<p>More for free? The last campaign promised 15 channels, this campaign promises 10.</p><p>What's next, an autographed Kyle Sandilands fan card?</p>Peter WilsonSun, 26 Apr 2009 21:58:38 -0000http://boxcutters.net/blog/2009/04/27/freeview-launches-new-campaign-more-for-free-but-at-what-cost/#comment-8716259<p>yeah, or a Channel Nine News promo.</p>Facebook UserSun, 26 Apr 2009 21:48:04 -0000http://boxcutters.net/blog/2009/04/27/freeview-launches-new-campaign-more-for-free-but-at-what-cost/#comment-8715268<p>Wow. It looks like a real bad episode of 20 to 1.</p>darrenboxcutterSun, 26 Apr 2009 20:53:11 -0000